Sola Babatunde | Product Designer & Animator

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Sola, but in an anime studio ghibli like fashion.

Howdy, call me

Sola

a seasoned product designer at Toyota with experience at big brands like Meta, Microsoft, as well as fast startups like Upflex and Airbnb.

Want to know my story or see some work?

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I'm a Product Designer &

user-centered psychology, UX motion design & (a professionally acceptable amount of) green tea🍵 to craft new UIs!

Currently @
Toyota - Product Designer Sr ( Search )

Past Work @
Toyota - Product Designer ( Support )

Recently shipped stuff @
‍Upflex, Adobe, Dive Chat (Events & Growth), Meta, Microsoft, Toyota (upon request)

👁️

Toyota Connected Services

Team

Toyota Connected Services

Type

Business to Consumer

Redesigned the Connected Services site to improve skimming and reduce confusion—resulting in an 8% drop in support calls within 3 months, driven by simplified navigation and clearer service structure.

Adobe Express

Team

Adobe System Design Team

Type

Business to Business / Business to Consumer

Revised the home page and CMS system for how users not only navigated the home page, but also reduced registration time by a significant amount. Over 5,000 users impacted in the first month.

Toyota Keyboard

Team

Toyota Multimedia Team (i.e, the touch screen display)

Type

Business to Consumer

Owned full-stack UX across UX research, testing, interaction and visual design for Toyota’s in-vehicle keyboard, improving search success by 15%+ and scaling across millions of cars with multiple screen sizes and legal constraints.

Facebook Dating

Team

Business Ads Growth (officially), Facebook Dating (unofficially)

Type

Business to Consumer

From hackathon to shipping & launch, used AI and behavioral data to surface shared-interest message prompts, increasing first messages within 24 hours by 21%—with 13% engaging directly with or mimicking AI suggestions.

Airbnb

Team

Trust & Equity Team

Type

Business to Business / Business to Consumer

Redesigned Airbnb’s Data Subject Rights Portal to serve both guests and hosts, cutting steps from 18 to 9 and reducing submission time from 5–8 weeks to 2–3 weeks, saving $21K/month in support costs while aligning with FTC compliance.

Adobe Express

Team

Adobe System Design Team

Type

Business to Consumer

Designed a screenshot-triggered share prompt that led to a 12% rise in share link generation within 3 months—expanding the reach of Adobe Express beyond traditional Creative Cloud users.

Upflex

Team

Core Design Team

Type

Business to Business

Boosted workspace bookings and retention by refining search filters and adding smart empty states—resulting in a 30% growth in Weekly Active Users shortly after feature rollout.

Brooklyn Mint Dental

Team

Type

Business to Employee / Business to Business

Created a ground-up internal intake tool that reduced lateness from 70% to 8%, dramatically speeding up check-in processes and integrating seamlessly into existing employee workflows in a medical-fintech environment.

Dive Chat

Team

Core Design Team

Type

Business to Business / Business to Consumer

Spearheaded ideation and UX for Dive Chat’s employer-sponsored ad model, generating $500K/year in recurring revenue while aligning monetization with product experience.

Dive Chat

Team

Growth Design team

Type

Business to Consumer

Refined onboarding flow and ergonomics to increase user retention, supporting active user growth and improving early-stage experience with measurable engagement gains. Over 5,000 users impacted in the first month.

Microsoft Clarity

Team

Cloud Studio Team (officially), Microsoft Clarity Team (unofficially)

Type

Business to Business

From passion product to production release, simplified data-heavy dashboards by introducing AI-powered “slang” explanations of analytics trends, increasing first-time comprehension and usage among newer and non-technical enterprise users.

Adobe Spectrum

Team

Adobe Design Systems Team

Type

Business to Business

Led a focused 3-day accessibility sprint for Adobe Spectrum 2, improving compliance and usability for over 40,000 users/month, with clear enterprise-wide impact on inclusive design

Reks Glasses

Team

Type

Business to Consumer

Rebuilt the design system with improved grids and layout structure to enhance scannability and navigation across Reks’ e-commerce platform—elevating mobile usability and brand perception.