Freelance & Personal

Welcome to

Freelance

& Redesign

What's the Freelance & Redesign Section?

Coming from a engineering background, I didn't get to start doing UX work at first full time. Instead, I had to get started with freelance contracts, often for startups, and personal projects. Some of them I have here.

Mobile Design

🔒Toyota - Search

Improving retention by mitigating key drop of points and redesigning information architecture to improve user searching experience. Reduced average search times by nearly 70% for millions of users.

Product Designer

Mobile Design

Dive Chat - Ads

Pioneered a new monetization system, built a B2C advertisements platform, and implemented a custom map search. Over $500,000 generated within the first year.

Product Designer

Mobile Design

Dive Chat - Onboarding

Revised the home page and CMS system for how users not only navigated the home page, but also reduced registration time by a significant amount. Over 5,000 users impacted in the first month.

Product Designer

Adobe - Design System

Within less then a week, improved user engagement and website accessibility by applying psychology and design principles. Over 40,000 users impacted in the first month.

Product Designer

Designed a web conferencing and direct messaging platform for a startup, incorporating user-centered design principles to create an intuitive interface. The project resulted in over $20k in annual revenue, demonstrating the impact of effective UX/UI design on business outcomes.
Lead Designer

Product Designer

Conceptualized and designed an early version of what would become Figma Community. This project demonstrates foresight in collaborative design tools and community-driven platforms.

Concept ideation

Tamu National Society of Black Engineers

Created an app teaching college students to cook healthy meals from scratch. This project showcases educational UX design, progressive disclosure techniques, and gamification elements in app design

Product Designer

Created an ML-powered journaling tool that identifies writing trends and shares insights with therapists. This project highlights the intersection of UX design with AI/ML, data privacy, and mental health applications.

Machine Learning Engineer & Researcher

Uber Air Redesign

Reimagined a portion of Uber Air's interface, focusing on the critical insertion point. This project demonstrates skills in complex system design and the ability to integrate new services into existing platforms

A social media searching app that connects people to others with similar goals. It reached students at Texas A&M University as well as New York University. While a passion product, it was great to implement with no-code app development tools like Bravostudio.

Motion designer & front end developer

Created a new design system to drive Lyft's growth, originally conceived for an APM interview. This case study illustrates strategic thinking, scalable design solutions, and the ability to align UX with business objectives.

Product Feature Proposal

Designed a personal app for a small business to minimize transaction fees. This ongoing project showcases the ability to create lasting solutions for real-world problems and understanding of fintech UX challenges.

UX/UI Designer & Developer

Developed a tool to facilitate communication in ESL families through auto-translation. This project highlights inclusive design principles and solving complex UX challenges in multilingual contexts.

UX/UI Designer & Developer

Reimagined Twitch's interface using an agile approach. This case study demonstrates proficiency in rapid prototyping, user testing, and iterative design within the context of a major platform.

Feature Proposal Document

Created an app teaching college students to cook healthy meals from scratch. This project showcases educational UX design, progressive disclosure techniques, and gamification elements in app design

Uber Air Redesign

Reimagined a portion of Uber Air's interface, focusing on the critical insertion point. This project demonstrates skills in complex system design and the ability to integrate new services into existing platforms

Conceptualized and designed an early version of what would become Figma Community. This project demonstrates foresight in collaborative design tools and community-driven platforms.

Concept ideation

Created a new design system to drive Lyft's growth, originally conceived for an APM interview. This case study illustrates strategic thinking, scalable design solutions, and the ability to align UX with business objectives.

Product Feature Proposal

Twitch Redesign

Reimagined Twitch's interface using an agile approach. This case study demonstrates proficiency in rapid prototyping, user testing, and iterative design within the context of a major platform.

Feature Proposal Document

Augmented Reality

Designed an AR app to make running more engaging. This project demonstrates expertise in emerging technologies and creating immersive user experiences that blend digital and physical worlds.

Unity 3D Designer & Developer

Virtual Reality

Developed a VR app for public speaking training. This case study showcases skills in designing for virtual reality and creating interactive learning experiences.

Unity 3D Designer & Developer

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Thanks for making it to the bottom! High five! I'm Sola [Sho-Lah], a product designer with a mechatronics engineering coursework and a master's in design from NYU, where I focused on interactivity research and motion design.

My career has been a mix of mobile, web, and multimedia design, with a split of 40% mobile, 40% web, and 20% multimedia projects, including work on OEMs and robotic products at Toyota, where I'm currently based.